SONDER IP
SUCCESSFULLY LAUNCH & GROW AN IP LAW FIRM ONLINE
The brief: Sonder IP are a new kind of Intellectual Property (IP) firm providing expert trademark, design and copyright services to start-ups, SME and global brands at a fixed, transparent price. As a young, independent business led by two-highly experienced Chartered Trade Mark Attorneys, they had a clear ambition to attract more enquiries from outside their network and build awareness of their brand online.
In December 2019, they appointed Hi Digital to provide strategic digital marketing expertise and our goal was simple: we had to get Sonder IP ready for a new phase of growth and help drive it!
OUR APPROACH
Hi Digital initially focused on a couple of projects to get Sonder IP in optimum digital shape before providing ongoing digital marketing expertise. Our team:
- Conducted a thorough Digital Audit of SonderIP.com to optimise it’s content, UX and on-site SEO
- Reworked their brand story to ensure that it resonated with their target clients
- Devised a bespoke Digital Marketing Launch Strategy to raise brand awareness, drive quality website traffic, and generate quality enquiries
- Set up and strategically managed all Google Adwords campaigns
- Created compelling content for Twitter and Linked In
- Briefed and edited each monthly blog post to ensure best UX and on-site SEO
- Reported results and insights with a bespoke digital dashboard, every quarter
THE RESULTS
Sonder IP have been a loyal and valued client of Hi Digital for almost 3 years which is testament to the great results and service we provide. Our expertise:
- Increased organic traffic from Google every year: +187% in Y1, +200% in Y2, +157% in the first 6 months of Y3.
- Grew overall website traffic every year: +118% in Y1, +135% in Y2, +123% in the first 6 months of Y3.
- Delivered quality leads within their target CPL (cost-per-lead), every quarter.
- Built a collection of 30+ articles to demonstrate their expertise and capture organic search engine traffic.
- Consistently delivered key brand messages across Twitter and Linked In, to drive website traffic and position their brand.
EVOLVING INTO A BIGGER BRAND: SONDER & CLAY
In September 2022, Sonder IP and Andrew Clay Legal merged to create Sonder & Clay. Hi Digital were proudly appointed to design, copywrite, and build their new website SonderandClay.com – this is a custom WordPress build is a huge evolution from their original templated WordPress website and successfully showcases their expanded team expertise and service portfolio.
Hi Digital will continue to provide digital marketing expertise to help raise the profile of their new brand online and drive incremental quality enquiries.
What our clients say
“Vicky has been a great addition to our business. She spent time understanding what the needs and aims of the business were and clearly mapped out a strategic plan to help us get there, educating us along the way. The results have been fantastic and as our business has grown and changed over the last 3 years Vicky has been there to support us and has continued to deliver. She is now an integral part of the business.” MATT SAMMON
Contact Us
BOOK A CONSULTATION
We believe every business is unique and tailor our services to your aspirations. Send us a message using this form and schedule your free consultation with our digital marketing experts.
