We understand small businesses
Every small business needs on an online presence and to thrive they need an effective digital marketing strategy tailored to their unique brand and its business goals. Your customers are online and your brand should be too!
It takes ambition, courage, and passion to turn a business idea into a reality. These are all key traits we admire in our clients and we want to help more small businesses to thrive by embracing digital marketing. Read on for five reasons why we are rooting for small businesses like yours:
1 You have bags of spirit and passion
You live and breathe your brand, you know it inside-out, you’ve nurtured it from the very beginning and you want it to succeed. Your kind of spirit and passion is unique in small businesses. We love being around entrepreneurial energy and making ideas happen. We are do-ers too. And we “do” with good reason not just because.
2 Your business is unique
We believe every brand is different because every company operates differently. It’s not just about the product or the service. It’s the full business: the leadership, the team, the goals, the dreams, and all the little details that make your brand “your brand”. We don’t believe in a one size fits all approach and your Hi Digital solution will be tailored to your brand.
3 Cashflow is everything
Managing cashflow is a priority for most start-ups and small businesses, particularly during the early stages. Often, most time and energy in small teams is spent chasing sales and new business. And you typically feel every expense and are apprehensive about long term commitments like staff and agency retainers. We don’t offer a retainer business model (unless you want one). Our pricing model is competitive, great value and always tailored your digital needs.
4 Time is your biggest challenge
As a small business owner you typically wear multiple hats from ‘new business’ to ‘HR’, and ‘FD’ to ‘marketing’. You do a bit of everything because you can’t quite justify bringing in a specialist for each area – yet! You’ve got loads of ideas but finding the time to make them happen is towards the bottom of your to do list. Prioritisation is key for every part of your business especially a complex area like digital. You don’t need to try everything, it would be impossible to – let us advise you where to focus and why.
5 You need strategic digital expertise
Congratulations! You’ve created a brand and you’re open (or nearly open) for business. Your next challenge is to make sure the right people know about it. And for this you need strategic digital expertise. Recruiting a full-time person with the right level of skills and experience is expensive and it’s likely you don’t have enough work to fill a full-time role. The most effective solution is to outsource. However, you need to ensure you consider the full digital picture, not just one channel (e.g. social media) otherwise, you’re at risk of communicating with your customers in silos which is not ideal for the connected consumer of today.
We live in a constantly connected era
Your customers are more digitally engaged than ever before and want to discover brands wherever they are and whenever they find the time. It’s time to improve your brand’s discoverability online and make it easy for customers to choose you over the competition.
GET A PERSONALISED SERVICE
We believe every business is unique and tailor our services to your aspirations. Send us a message using this form and we’ll be in touch to discuss next steps.